For nearly six years, I’ve worked with Bear Paddle to build, refresh, and grow its brand. From refreshing the brand identity and bringing the physical spaces to life with custom artwork and murals to updating the website.
I've kept busy with all things marketing creative. Designing email campaigns, social media, paid and organic advertising, events and promotions. Keeping the brand fresh, engaging, and consistent across every platform.
Brand Identity
I developed the Bear Paddle brand identity. Creating a custom logo, color palette, typography, design elements, and patterns that bring the brand’s personality to life. My goal was to build a cohesive, recognizable visual identity that feels fun, energetic, and family-friendly while creating a consistent look across marketing materials, digital platforms, and locations.
Print Marketing
I create print marketing materials that bring the brand to life through thoughtful design, clear messaging, and eye-catching visuals. From flyers, brochures, posters, direct mail, postcards, and promotional materials, I take projects from concept to completion while ensuring every piece feels cohesive and on-brand. My work combines layout design, typography, color theory, image editing, and attention to detail to create polished, purposeful designs that capture attention and communicate effectively.
Digital Marketing
I create digital marketing materials that capture attention and connect the brand with their audiences through engaging visuals, strategic messaging, and creative design. From email campaigns, social media content, and digital advertisements to website graphics, promotional campaigns, and event marketing, I develop eye-catching designs that connect with audiences and drive engagement. My work combines layout design, typography, photo editing, brand consistency, and an understanding of digital platforms to create polished, purposeful content that strengthens brand awareness and delivers results.
Product Marketing
I design branded merchandise and promotional products that bring the brand beyond the screen and into everyday life. From apparel, hats, and accessories to printed supplies, giveaways, and custom-branded products, I create designs that balance creativity, functionality, and brand recognition. My work combines product design, typography, color theory, and brand consistency to create memorable items that reflect a brand’s personality and make a lasting impression.
Design Projects
I’ve had the pleasure of working on a variety of creative projects for Bear Paddle, from illustrating children’s books to designing achievement patches. I've helped develop the interior spaces with murals and artwork and designed the exterior signage across multiple locations. I enjoy exploring different forms of design, combining illustration, visual storytelling, and creative problem-solving to turn ideas into unique, thoughtful designs that are both visually engaging and functional.
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